Past experiences...
Re-ignite the MX business for Kawasaki in Belgium
Set-up new MX focused dealer network, to re-instate brand trust created a 20 rider amateur MX-team in collaborations like Bridgestone tires, Elf Motor Oils and Ufo plastics and supported opening of Green-Parc MX Facility.
Results sales 4X, brand trust re-established and still going strong today.
25 years in sales, marketing and business development across Europe
Over the past 25 years I have worked as internal sales, key account manager, area sales manager, country leader and as business division leader. I have worked hand hand with over 200 dealers in countries like Belgium, France, Switzerland, UK, Norway, Sweden, Finland and other European countries.
Increasing dealership performance....
I helped defining dealership strategies, grow sales, identify their strengths, weakness.
Developed dealership level marketing activation plans.
Strengthened internal processes, purchasing methods and habits.
Developed dealership teams to be the best in the business.
Helped dealers to understand financial drivers....
Triple sales by brand positioning and close collaboration with the dealer network.
Re-positioned a brand allowing it to grow 3X in utility sector by network expansion, brand re-positioning in new target group. Online, print and field base marketing actions.
Reshaping a business in a new direction over 15 years ago that is still succeeding today.